Company Profile
To know a brand, you need to see the team that works to bring it all together. Our greatest strength lies in our workforce of dedicated and passionate employees, who are 700 strong today. Keerthi Nirmal had its inception on 30 August 1998 under the leadership of founder Mr. Johnson Varghese. From a humble beginning, Keerthi Nirmal has flourished to be one of Kerala’s top rice brands, with the best rice, becoming a familiar name in every household.
The company owned four mills keeping our daily production rate well above 400 tonnes. Our annual turnover in Kerala surpasses 500 crores. Keerthi Nirmal and Chandrika are renowned rice brands produced by Keerthi Agro Mills. We offer a range of 15 varieties of rice. Matta rice, kuruva rice, kuruva red rice, jaya rice, palakkadan matta, kuthari rice, surekha rice, red matta rice, matta rice, white matta rice, broken rice, vadi matta rice, black rice, black red rice these are some of the varities of rice from Nirmal. Apart from that we manufacture jaggery, avial and salt products. Our kerala matta and kerala brown rice is famous for it’s quality. Its is the best brown rice in existence. Our distribution network spans more than 22,000 retail and wholesale shops throughout Kerala in metropolitan areas. We have more than 120 vehicles operating to maintain a seamless supplies network. Other than that we offer online shopping for black rice and kuthari rice. Our promise of competitive pricing is delivered through this efficient distribution system, thereby reducing commission expense.